Sun Ground Co., LTD Privacy Policy

Sun Ground Co., Ltd ("Sun Ground"), its parent and its subsidiaries respect the privacy rights of our users and are committed to protecting the information collected through its online products, online services and websites including, but not limited to Sun Ground's Uncle Bear series (together "Services"). Sun Ground has adopted this privacy policy ("Privacy Policy") to explain how Sun Ground collects, stores, and uses the information collected in connection with Sun Ground's Services.
Should you have any questions relating to this Privacy Policy, please contact
us at android[a]90123.com or alternatively at Sun Ground Co., LTD, Legal
Department, Room 809, 8F, Haidian Science Plaza, Building No.3, Zhongguancun SouthStreet, Haidian District, Beijing, 100081.
BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. Sun Ground reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. If Sun Ground makes material or significant changes to this Privacy Policy, Sun Ground may post a notice on Sun Ground's website along with the updated Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.
Non-personal data
For purposes of this Privacy Policy, "non-personal data" means information that does not directly identify you. Additionally, non-personal data means "aggregate" and "de-personalized" information, which is data Sun Ground collects about the use of Sun Ground Services, from which any personally identifiable data has been removed.
Sun Ground may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Sun Ground to identify you. The types of non-personal data Sun Ground may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control ("MAC") address and unique device identifier or other device identifier ("UDID"); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) game progress, score and achievements; (vi) other non-personal data as reasonably required by Sun Ground to enhance the Services and other Sun Ground products and services.
Sun Ground uses analytics tool such as Umeng in order to develop and analyze use of the Services.
Sun Ground may use and disclose to Sun Ground's partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Sun Ground services and products.
You recognize and agree that the analytics companies utilized by Sun Ground may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Ad Serving Technology
Sun Ground reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Sun Ground or Sun Ground's partners and contractors. Sun Ground may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Sun Ground or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Sun Ground or third parties may collect and use data for this purpose including, but not limited to IP address (including for purposes of determining your coarse location), UDID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.
You recognize and agree that the advertising companies who deliver ads for Sun Ground may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Sun Ground takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Sun Ground does not have access to or control of third party technologies.
Location Data
To the extent Sun Ground makes location enabled Services available and you use such Services, Sun Ground may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. Sun Ground may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address. Your GPS location is not accessed without your consent. Notwithstanding Sun Ground's partners who are providing location related parts of the Service, Sun Ground will not share your geo-location with third parties without your consent. To the extent Sun Ground makes available geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously. Please note that Sun Ground may share your anonymous coarse location with its partners.
Personal Data
For purposes of this Privacy Policy, "personal data" means personally identifiable information that specifically identifies you as an individual.
Likely situations when you make personal data available to Sun Ground include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Sun Ground's online stores; (v) using "share," "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of Sun Ground Services where personal data is required for use and/or participation.
If you choose to use Sun Ground's "share" or a similar service about Sun Ground Services or order a gift certificate for your friend, Sun Ground will store your friend's name and contact details that you provide to Sun Ground.
Sun Ground may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other Sun Ground services and products. Sun Ground may combine non-personal data with personal data.
Sun Ground may use your personal data to send messages to you with informative and/or commercial content about Sun Ground's services or third party products and services Sun Ground thinks may be of interest to you, such as new features and services, special offers and updated information.
Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Sun Ground may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Sun Ground. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site "friends" and other information you have included in your social networking site profile. Sun Ground may associate and/or combine as well as use information collected by Sun Ground and/or obtained through such social networking sites in accordance with this Privacy Policy.
Disclosure and Transfer of Personal Data
Sun Ground collects and processes personal data on a voluntary basis and it is not in the business of selling your personal data to third parties. Personal data may, however, occasionally be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, Sun Ground may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy.
Sun Ground may hire agents and contractors to collect and process personal data on Sun Ground's behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by Sun Ground. These agents and contractors may not use your personal data for their own marketing purposes. Sun Ground may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. Sun Ground has the right to share your personal data as necessary for the aforementioned third parties to provide their services for Sun Ground. Sun Ground is not liable for the acts and omissions of these third parties, except as provided by mandatory law.
Sun Ground may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or Sun Ground to legal liability. Sun Ground may also disclose your personal data to third parties when Sun Ground has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Sun Ground's rights, property, operations, users or others who may be harmed or may suffer loss or damage, or Sun Ground believes that such disclosure is necessary to protect Sun Ground's rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Sun Ground. To the extent permitted by applicable law, Sun Ground will make reasonable efforts to notify you of such disclosure through Sun Ground's website or in another reasonable manner.
Data Retention and Correctness
Sun Ground retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Sun Ground  deletes all aforementioned data in its possession within a reasonable timeframe. Sun Ground does not verify the correctness of personal data.
Sun Ground may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Sun Ground user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that Sun Ground is not liable for any such third party terms and conditions and their use of your personal data.
Sun Ground may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by Sun Ground. Sun Ground is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that Sun Ground is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Safeguards
Sun Ground follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Sun Ground's possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in Sun Ground's possession. Personal data collected by Sun Ground is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, Sun Ground maintains personal data behind a firewall-protected server. However, no system can be 100% secure and there is the possibility that despite Sun Ground's reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.

Other
Please be aware of the open nature of certain social networking and other open features of the Services Sun Ground may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. Sun Ground is not responsible for any personal data you choose to make public in any of these forums.
If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian's permission to use or access the Services. Sun Ground takes children's privacy seriously, and encourages parents and/or guardians to play an active role in their children's online experience at all times. Sun Ground does not knowingly collect any personal information from children below the aforementioned age and if Sun Ground  learns that Sun Ground has inadvertently gathered personal data from children under the aforementioned age, Sun Ground will take reasonable measures to promptly erase such personal data from Sun Ground's records.
Sun Ground may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. Sun Ground may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring.
Further information
Pursuant to Law of the People's Republic of China on the Protection of Minors, any and all use of your personal data by Sun Ground is governed by Chinese law and not the laws where you may be located.
Sun Ground regularly reviews its compliance with this Privacy Policy. If Sun Ground receives a formal written complaint from you, it is Sun Ground's policy to attempt to contact you directly to address any of your concerns. Sun Ground will cooperate with the appropriate governmental authorities, including data protection authorities, to resolve any complaints regarding the collection, use, transfer or disclosure of personal data that cannot be amicably resolved between you and Sun Ground. TO THE EXTENT YOU AND Sun Ground ARE NOT ABLE TO AMICABLY RESOLVE ANY DISPUTE THAT MAY ARISE, YOU AGREE THAT YOU MAY BRING CLAIMS AGAINST Sun Ground ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.